Personal Branding with Social Media
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The idea behind personal branding is not a new one but rather something that has been recently re-booted due to the presence of social media. The role of social media, especially with someone looking to be in the public eye (such as a model or actor), is critical in the establishment of themselves - or, their personal brand. There is a plethora of advice on how to manage your social media accounts and social media presence, but there is very little to be said about the role of personal branding. And, even when personal branding is discussed, many people don't know the true meaning behind the phrase and can therefore miss out on endless opportunities to personally brand themselves.
The strong presence of social media today has allowed a path for personal branding to become easier and has given us the ability to monitor what we want the public eye to see and think about us (aka, branding ourselves).
Personal branding can be as simplistic as asking yourself, what do you want people to think of you? What message are you trying to convey about yourself? However, it can also be complex in grey areas that we typically don't think of. It surrounds us daily and nobody really thinks about it.
Think about this - if you see a man at the store with a Patagonia jacket, North Face beanie, and wearing Timberland boots, then the automatic suggestion from his outfit alone is that this person likes to be active and seems to be outdoorsy - maybe a hiker and someone who loves adventure? This person has personally branded himself by just the choice of clothing brands he put on his body. He is conveying to people what he wants them to think of him... and it worked!
Now take this simple example and apply it to social media and it gets a bit tricky. There exists an array of things to do before you can successfully brand yourself on social media - so, luckily, here are some quick tips on how to do just that!
1. Cultivate your personal brand
Now that you have the rundown of what personal branding is, the next step is to understand how to cultivate your personal brand.
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