On the left, these high-rise, wide-leg leather pants from Self-Portrait are a great example of how to style leather into your 2021 winter wardrobe. Pair this with any top and jacket (even a leather jacket), don some booties and you're good to go! 

 

The idea behind personal branding is not a new one but rather something that has been recently re-booted due to the presence of social media. The role of social media, especially with someone looking to be in the public eye (such as a model or actor), is critical in the establishment of themselves - or, their personal brand. There is a plethora of advice on how to manage your social media accounts and social media presence, but there is very little to be said about the role of personal branding. And, even when personal branding is discussed, many people don't know the true meaning behind the phrase and can therefore miss out on endless opportunities to personally brand themselves. 

The strong presence of social media today has allowed a path for personal branding to become easier and has given us the ability to monitor what we want the public eye to see and think about us (aka, branding ourselves). 

Personal branding can be as simplistic as asking yourself, what do you want people to think of you? What message are you trying to convey about yourself? However, it can also be complex in grey areas that we typically don't think of. It surrounds us daily and nobody really thinks about it. 

Think about this - if you see a man at the store with a Patagonia jacket, North Face beanie, and wearing Timberland boots, then the automatic suggestion from his outfit alone is that this person likes to be active and seems to be outdoorsy - maybe a hiker and someone who loves adventure? This person has personally branded himself by just the choice of clothing brands he put on his body. He is conveying to people what he wants them to think of him... and it worked! 

Now take this simple example and apply it to social media and it gets a bit tricky. There exists an array of things to do before you can successfully brand yourself on social media - so, luckily, here are some quick tips on how to do just that!

1. Cultivate your personal brand

Now that you have the rundown of what personal branding is, the next step is to understand how to cultivate your personal brand.Updating (or cleaning up) your social media is another essential step to successfully branding yourself online. This can be something like deleting old pictures that you don't want to be seen publicly on Instagram and Facebook, or deleting tweets from high-school and college on Twitter. Cleaning up your social media is key in helping boost your personal brand and efficiently managing your social accounts.

 

The start of a new year offers the familiar feeling of a fresh start and new goals to be made and kept. Here at Pro-Model and Talent Management (PMTM) we share this feeling and understand the importance of goal-keeping in the new year. As the new year is now underway, we wanted to share a few tips and tricks on goal-keeping and how to maintain focus on staying motivated for 2021.

1. Get a Planner

Organization is key when it comes to staying focused and becoming a more "goal-oriented" individual in the new year. Getting a planner and starting to become organized plays a big role in reaching those goals we all have set for ourselves at the start of each new year. Writing out plans and aspirations is a great start in goal-keeping and fulfilling those new year resolutions we all make (whether we admit we make them or not). 

 

Those who identify as fans of fashion and of the popular streaming service, Netflix, are treated to an array of fashion-forward moments on screen through a variety of Netflix's original series' that debuted within the past year. 2020 was a year marked with significance to staying indoors and socially distanced as the world made do with the COVID-19 pandemic. Although a lot of things were put on-halt, Netflix continued to help life be bearable for those of us unable to do much other than binge new and old television shows or movies. What followed were some truly memorable fashion moments from Netflix original series' such as; Bridgerton, Queen's Gambit, Sweet Magnolias, and Emily in Paris. 

Bridgerton (December 2020)                      

Beth Harmon's commitment and journey with chess can be displayed through her very own fashion sense. At the beginning of the series, Beth's fashion as an orphan with her short, un-styled haircut sets the tone for us viewers that she is a sad, lost girl whose only escape is playing chess with the orphanage janitor and sedatives given to her in the orphanage - something which we see her struggle with throughout the series. As the series and Beth's journey progresses, we see this relationship with her fashion sense and chess progress in her outfits. Pictured on the left, Beth is seen in a polished checkered coat - Netflix's suggestion to her progression in chess. 

 

 2020 has finally come to a close, and now it's time to focus on 2021 and all the fashion trends that are becoming popular this year! Since most of last year was spent at home in comfortable clothes for many of us, this upcoming spring season can be a chance to dress up and feel some sense of normalcy in the world again. 

Pro-Model and Talent Management (PMTM) works with clients like Hollister, Evie Lou, Rue 21, Forever 21, and many more. Our models shown below are wearing some great examples of spring 2021 trends courtesy of some of their recent bookings.

First-up is Farah, wearing this business casual outfit from Hollister that's featured on their website. It's a simple look that is becoming a very popular trend this year. Adding a jacket to an everyday outfit will make anyone instantly look more put together and fashionable. This jacket can also be styled in a business professional way, making it suitable for the office. It's truly a staple piece that'll make any outfit look complete.