Monday: "For what it's worth, it's never too late to be whoever you want to be. I hope you live a life you're proud of, and if you find that you're not, I hope you have the strength to start over,"  - F. Scott Fitzgerald. 

The perfect quote to jumpstart your week and remind you that only you are in control of your life and the direction it goes! Mondays are all about new-found beginnings and set the scene for the rest of your week. Think of this quote when you want to declutter and start the week anew. 

Tuesday: "A beautiful day starts with a beautiful thought," -unknown. 

 Continuing the theme of positive energy to fuel our week, this quote from an unknown source pulls us back into the basics of wellness and positive energy in our life. Use this impactful quote to reflect upon your first weekday and remind yourself that we can manage how well our day goes by how we choose to act!

Wednesday: "A little progress goes a long way," -unknown.

 Sometimes it’s easy to feel overwhelmed by work, school, or even just life in general. Life is busy, and a day can speed by like a blur with all the tasks at hand. Sometimes it might feel hard to keep up. This Wednesday quote is a simple and gentle reminder that midweek is here - and it's okay to go at your own pace. Any step in the right direction will carry you closer to your goals.

Thursday: "If you get tired, learn to rest, not to quit," -Banksy.

 Thursdays can be grueling to many since it’s close but not quite close enough to the weekend. While we have gotten past the midweek "hump," Thursdays almost tease us with the promise of a relaxing weekend that lay just beyond our grasp. With that being said, this quote from Banksy reminds us to not quit on our weekday progress, but rather rest a bit and then forge ahead asap! 

 This small but mighty quote reminds us of the principles (most taken from the pseudoscience based on positive or negative thoughts, called the Law of Attraction) of how we can attract or "manifest" whatever we want in our life. To make it simple, we attract what we are ready to receive.

 Remind yourself to keep it positive as you go into the final day of the traditional workweek and be ready to receive all the good things a weekend can bring.

 The long-anticipated weekend has officially arrived! It's Saturday, and the day is rife with endless possibilities. Start your weekend with this quote as a reminder that you should prioritize happiness in whatever form that comes.

Sunday: "Happy people build their inner world," - Dalai Lama.

 As we reflect on the past week and relax on Sunday, do yourself a favor and read this quote in anticipation of the week ahead. Challenge yourself to make time for the process of wellness and mental health as you unwind from an eventful week and plan for the next one.

 Keep that positive energy flowing, talented people! Be mindful with your days and adopt a lighthearted attitude when you can. It will help all of your days go smoother...even the Mondays! 

 

The idea behind personal branding is not a new one but rather something that has been recently re-booted due to the presence of social media. The role of social media, especially with someone looking to be in the public eye (such as a model or actor), is critical in the establishment of themselves - or, their personal brand. There is a plethora of advice on how to manage your social media accounts and social media presence, but there is very little to be said about the role of personal branding. And, even when personal branding is discussed, many people don't know the true meaning behind the phrase and can therefore miss out on endless opportunities to personally brand themselves. 

The strong presence of social media today has allowed a path for personal branding to become easier and has given us the ability to monitor what we want the public eye to see and think about us (aka, branding ourselves). 

Personal branding can be as simplistic as asking yourself, what do you want people to think of you? What message are you trying to convey about yourself? However, it can also be complex in grey areas that we typically don't think of. It surrounds us daily and nobody really thinks about it. 

Think about this - if you see a man at the store with a Patagonia jacket, North Face beanie, and wearing Timberland boots, then the automatic suggestion from his outfit alone is that this person likes to be active and seems to be outdoorsy - maybe a hiker and someone who loves adventure? This person has personally branded himself by just the choice of clothing brands he put on his body. He is conveying to people what he wants them to think of him... and it worked! 

Now take this simple example and apply it to social media and it gets a bit tricky. There exists an array of things to do before you can successfully brand yourself on social media - so, luckily, here are some quick tips on how to do just that!

1. Cultivate your personal brand

Now that you have the rundown of what personal branding is, the next step is to understand how to cultivate your personal brand.Updating (or cleaning up) your social media is another essential step to successfully branding yourself online. This can be something like deleting old pictures that you don't want to be seen publicly on Instagram and Facebook, or deleting tweets from high-school and college on Twitter. Cleaning up your social media is key in helping boost your personal brand and efficiently managing your social accounts.

With climate change and global warming leaving lasting negative effects on our earth, being an aware and conscious consumer is more important now than ever. Younger generations are making a vigilant attempt to move in the direction of being more environmentally friendly, and are doing so in many unique ways. Individuals all over the United States, and worldwide, are putting in great effort to reduce their waste. One big way is through fashion.

According to Science Friday’s “How the Fashion Industry is Responding to Climate Change.”, 8% of global carbon emissions come from the fashion industry. This is due to companies quickly producing garments and flying through resources without much thought of how they will affect the environment. It takes a staggering 2700 liters of water to make a single t-shirt and making one pair of jeans produces the same amount of greenhouse gases as driving a car more than 69 miles (“How The Fashion Industry Is Responding To Climate Change.”).

Over the years, big and small fashion companies have been making changes to become more environmentally friendly. As stated in “The Future of Fashion in One Word: Plastics”, Pardes says that companies such as Adidas, Timberland, Everlane, Patagonia, H&M, Girlfriend Collective, and more have all come out with products and even whole lines that feature recycled materials such as water bottles. But, how do you make water bottles into clothing, you ask?

Water bottles are collected, sanitized, chipped, melted, and spun into yarn that can be used to make yoga pants, puffy jackets, and sneakers among other types of clothing. In 2017 alone, Adidas sold over one million pairs of shoes that were made with recycled plastic. (Pardes). Everlane has a denim line that has decreased water pollution from the dye and chemicals, as well as silk shirts made of “clean silk”, free of toxic dyes.

For many companies, these seemingly little (but actually quite big) changes are just the start. And more companies are joining in. After a recent United Nations initiative, 250 major brands pledged to cut single-use plastics from their supply chains and replace them with natural or recycled ones (Pardes).

Companies aren’t the only ones who can make a change! You can too! In recent years, buying vintage clothing has become more and more popular. Millennials and Gen Z’s are adopting secondhand clothing 2.5 times faster than all other ages. All over the country, there are shops where you can buy gently worn or secondhand clothing. And to no surprise, much of those pieces are incredibly cute and fashionable.

Only about 15% of all fabric waste is recycled or reused in the United States, but nearly everything in your closet can be repurposed (“Planet Aid”). Recycling clothing would help tremendously in reducing the forces that contribute to climate change but unfortunately, Americans throw away about 85% of unwanted clothing. The discarded clothing ends up in landfills, where they release greenhouse gases that can severely damage the earth. Not only are harmful gases released, but non-biodegradable fabric can sit in landfills for up to 200 years.

According to “Planet Aid”, by buying secondhand clothing, you are eliminating the need for newly manufactured clothing, which will cut down on environmental damage. So, not only are you getting a great new unique wardrobe for an insanely low price, you’re saving the environment too!

There are many amazing local stores all over that sell secondhand clothing. Pro-Model and Talent Management is partnered with a few awesome thrift shops in the area.

    So often we get caught up in the excitement of watching our young models and talent celebrate their success in the industry, and we don't get a chance to recognize all of the hard work and dedication their parents put in to help them get there. After all, parents are perhaps the most important ally an agency has when it comes to marketing a young model or actor; they truly play an instrumental role in the success of their child.
      Meet Lisa, mother of our uber-talented Tailyn Mapp. Lisa and 17-year-old Tailyn are from Mansfield, Ohio and have been riding a constant wave of excitement since Tai the attended IMTA LA'18 convention with Pro-Model and Talent Management. When her daughter first came to her with an interest in the modeling industry Lisa did her due diligence as a mom, seeking out the best possible place for her daughter to safely get started in the industry. After following several other PMTM success stories, Lisa knew that Tailyn pursuing IMTA with Pro-Model and Talent Management could be a life-changing experience for her daughter.
      Lisa admits she did receive a lot of unsolicited feedback from people who questioned her decision to support her daughter's dream of becoming a model, but Lisa had unwavering confidence in Tailyn's ability. After watching the PMTM staff prepare and develop her daughter, Lisa confidently put Tailyn on a plane to LA with her new PMTM family. Tailyn performed phenomenally at the IMTA convention, garnishing a lot of interest from fashion agencies and even securing an opportunity to walk for a celebrated designer. Back home in Mansfield, Lisa cheered her little girl on during the week of the convention and watched as multiple offers of representation from high fashion agencies all over the world began to pour in.
     When Tai returned home from IMTA LA '18, she and Lisa needed to make some very important decisions about Tailyn's career. With the expert guidance of PMTM's National/ International Placement Director, Mary Sklamba, Tai and Lisa settled on Next Worldwide to represent her globally. As a result of the development she received at Pro-Model and Talent Management, Tailyn was ready to begin working immediately with Next and could hit the ground running.
     As a parent, Lisa recognized the importance of Tailyn's education, as well as the significance of the life-changing opportunity in front of her daughter. She made the admirable choice to allow Tai to do her schooling online while balancing her work as a model... and holy smokes has she been working! In the short year since Tailyn attended IMTA, she has worked in New York, Los Angeles, Miami, London, Montreal, and Toronto, all the while maintaining good grades and finishing her senior year of high school. Tailyn's very first booking in NYC was a fashion show for the ultra-glam designer, Sherri Hill. We think it's totally awesome that Lissa was able to be there in person to see her daughter rock the runway in those fabulous gowns. Lisa credits organizational apps and tools to help her keep Tai where she needs to be, on track and on time.  Tailyn is having a blast living out her dreams as a model and it certainly appears that Lisa is having a blast supporting her extraordinarily talented daughter!
      Most recently, Tailyn has secured another enormous advancement in her career by signing with the iconic IMG Models Worldwide. This exciting next step in Tailyn's career will no doubt be a fabulous continuation of the whirlwind journey this mother-daughter duo have been on the past year. One thing is for certain, Tailyn is very fortunate to have such amazing support behind her in the form of her mom, Lisa. Way to go, Ladies! The Pro-Model and Talent Management staff is thrilled to have Tai and Lisa as a part of the PMTM family. We eagerly anticipate more exciting updates on Tailyn's career in the near future. Stay tuned!

FOUNDATION Moisturizing foundations and stick concealers can hang around for 18 months. A 12-month shelf life applies to both oil-free foundations, and liquid concealers which can dry out quickly.

BLUSH & POWDERS Discard your cream blushes after a year, powder blushes, and powders after 2 years.

MASCARA Toss your mascara after 3 months. Mascara has the shortest life span of all make up because the risk of transferring bacteria back and forth from your eye into the mascara tube is so great. If your mascara starts to dry out before its 90 days is up, throw it away.

EYE PENCILS  Eye pencils can be kept up to 2 years. To ensure you’re using a clean tip, sharpen before each application.

EYESHADOWS Powder shadows can last up to 2 years, but pay extra attention to cream-based shadows, which tend to grow bacteria more quickly than powders. If you use your fingers to apply your shadows, wash your hands before doing so. If you notice any changes in color or smell, its time to pitch it!

LIPSTICKS Since lipstick and gloss are repeatedly exposed to the mouth area, it is suggested to replace lip products after a year; if you've recently been sick, it may be a good idea to replace your lip products sooner. Lipsticks and glosses contain oily ingredients that start to smell like stale cooking oil over time, indicating its time to throw them out.  The staff at PMTM have your best interest in mind! Take these helpful tips and give your cosmetic bag a look to make sure the cosmetics you apply are safe to use. You may find it's time to treat yourself to a re-stocking trip at your favorite cosmetics store! Written by: EmmaLee Ducoeur Edited by: Susan Piekarski